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FOUNDING Founding memberships now open before March 19 launch. Showcase week starts March 12. Apply now ->

Our Story

Precision Hospitality.Now in a Box.

For a decade, Alina has worked inside one of London's most private casino environments, serving some of the highest-value players in the world. The Daily Berry is the same standard, translated into daily gifting.

From Private Tables to Client Spaces

In elite hospitality, details are everything: timing, presentation, and emotional tone. That discipline now shapes every Daily Berry edition.

The focus is simple: help boutiques, offices, salons, and premium hosts welcome guests with a small but unforgettable gesture.

Founder selecting strawberries at source
Hand-sorting strawberries for numbered editions

Editions, Not Inventory

We do not treat fruit as stock. We treat each release as an edition. Members receive first allocation, public release follows, and every box is traceable to a sourcing window.

Some editions are drawn from trusted market suppliers. The most exclusive runs are handpicked directly by Alina from farm visits and documented in our Editions journal.

Source Discipline

New Covent Garden and Farm Selects

March marks the UK strawberry season opening and our launch runway. We source early, reject aggressively, and only release boxes that meet presentation and flavor standards.

Official launch begins on March 19, 2026, with a one-week showcase period before opening.

New Covent Garden Market sourcing route

Built for Battersea, Designed to Be Remembered

We stay intentionally local so boxes arrive in service condition. The goal is not mass volume. The goal is a daily ritual your clients ask for by name.