· Editions · 1 min read
The Art of the Drop
Why we limit our quantities, and how to secure your box before they disappear.
Scarcity is not a marketing tactic; it is a guarantee of quality.
At The Daily Berry, we operate on a “Drop” model. This means we only produce a fixed number of boxes each day—typically just 12 Signature Boxes and a handful of Muse collections. Once they are gone, they are gone until tomorrow.
The Ritual
- The Announcement: Every morning, we release the day’s allocation.
- The Window: Our most loyal clients know to order early. By midday, most editions are spoken for.
- The Delivery: As evening approaches, our couriers dispatch across SW London, delivering discreet luxury directly to your door.
Why We Do It
Mass production kills romance. By keeping our numbers low, we maintain an obsession with detail that larger brands simply cannot match. Every strawberry is inspected, every ribbon is tied by hand, and every note is handwritten.
If you missed out today, don’t worry. There is always tomorrow.
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